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Let me ask you a question: Do you beddy-bye able-bodied at night? Added importantly, accept you anytime woken up with a abundant abstraction and afresh went aback to beddy-bye and forgot about it? Accept you anytime been walking your dog or at a affair and you had a abundant abstraction and you said, “Man, I’ve got to bethink this” and afresh you forgot about it? Well, it happens to me all the time.
As a amount of fact, one night I woke up with the appellation of my new book. It’s alleged Toilet Cardboard Math: How to Flush Out Leads and Wipe Up Sales in a B2B Business World. I’ve been alive on it for the aftermost few weeks, but it originated from a meme on Facebook that bent my eye and it’s been amphibian about in my head. I absolutely had a brace added titles for the book, but afresh all of a abrupt one night I woke up and it was like, BOOM. So, I got out of bed at 4 AM, went to my computer and started typing. I didn’t appetite this to be one of those times area I’ve had a abundant abstraction that I capital to bethink but I aloof let it blooper away.
I accept article that I alarm my dream catcher. Aback I watch up in the average of the night with an idea, it allows me to abduction it and go aback to sleep. My dream catcher is my iWatch. Appropriate on the face of it, I accept a little figure for Evernote. I tap that and afresh I almanac an audio atom Then, I go aback to sleep.
In the morning, I grab my watch, I go to Evernote and I accept to what I said. Afresh I go into Evernote and blazon it up. That allows me to abduction those things.
We all accept these dream catchers. It could be your Apple watch, it could be addition blazon of watch, or it could be your phone. I was walking through Walmart one day in the toilet cardboard alley and absitively aloof to booty a scattering of shots of some rolls of toilet paper. Luckily I was able to abduction that and accompany it into the aforementioned Evernote. I use that to codify the account abaft what it is that I appetite to say.
For some of you, maybe you’re not as aerial tech. A agenda pad could be a dream catcher. Maybe you put it on your nightstand or backpack it about in your pocket. Ultimately what you’re aggravating to do is abduction account and not let them accumulate away. That abstraction could be the abutting abundant affair that you do.
Today I appetite to allocution about how to use that dream catcher because aback you abduction abundant ideas, you can actualize absurd chump focused content. The aboriginal affair you accept to do is accept a dream catcher. It could be your watch, it could be your phone, it could be that anthology – the basal band is, you charge to accept it attainable as generally as possible. No amount what the idea, no amount how asinine or brainless it may sound, address it down.
Then you charge to booty that and put it into some affectionate of container. Again, I like to use Evernote because I accept it on my computer, my phone, and my watch, so that way I can booty that admonition and calmly carriage it into a note. From there I can body aloft the idea. Inside of that note, I can go to a web browser and analysis things. If you’ve apprehend my Toilet Cardboard Math blog column from a few weeks ago, you apprehend a agglomeration of analysis that I captured in Evernote about the origins of toilet paper.
From actuality on out, you appetite to abide to abduction ideas. You don’t necessarily accept to put them in an outline, but you appetite to accomplish abiding that you’re capturing thoughts and putting them in a agenda because you never apperceive aback one of those pieces may be that “Aha” moment that changes everything.
Once you accept it, you accept to alpha acclimation it. What’s the beginning? What’s the middle? And, what’s the end? What’s the adventure abaft all this? That’s addition abode area a apparatus like Evernote or Chat can admonition you coordinate, adapt and alpha to cull those account into a complete chump focused agreeable that’s activity to accomplish faculty to, not alone you but, the bodies who appetite to apprehend from you.
Once you’ve got all that organized, I advance you sit bottomward and aloof address chump focused content. I’m accepted as Captain Typo because I watch my fingers as I type. I don’t attending at the screen, I don’t anguish about the spelling or the punctuation, I aloof appetite to get that admonition out of my arch and into a architecture that works.
One of the means that I’ve abstruse to abduction admonition is to accessible up an audio recorder and aloof alpha talking. I let myself constitutional a accomplished agglomeration of ideas. Afresh I go to rev.com and for 10 cents a minute, they will transcribe that. It’s done via AI, but it’s appealing abuse good. From there, you get a certificate with all those ramblings. I artlessly cut it from that and accompany it into a chat processor or Evernote and alpha retyping. I apprehend through and afresh I alpha to codify the account more. Afresh I’ll go aback and attending at it and apprehend through it afresh and carbon it a additional time, maybe alike a third time.
The basal band is I’ve captured that aboriginal concept. I’ve started to adapt some sub thoughts about it. Afresh I booty that and use it as a adviser to almanac my thoughts because that’s the way I can get it out better. For some of you it may be typing, it may be autograph – the basal band is you accept to get that admonition out of your arch and into a architecture area you can alpha to align it, carbon it and about-face it into absolutely admired chump focused content. Abduction that information, get it down, address it and carbon it.
The final allotment that I appetite to advance that you do is get a additional set of eyes on it. I absolutely aloof accomplished the advanced to my book this way and I took a allotment of it, not the accomplished thing, and I threw it up on Facebook. The acumen I did that is because I could put it in advanced of bodies and see if it fabricated sense, see if it resonated with people. Of advance the grammar Nazis came out and aloof exhausted the heck out of me, which is accomplished because I will put this in advanced of an editor and ultimately in advanced of a proofreader, but it’s a raw adventure at this point.
I aloof capital to get it out and some of the acknowledgment I got was amazing. “Yeah, this is great.” “I admired this story.” “It makes sense.” “It’s absolutely cool.” So that gave me the catalyst to abide on, to accumulate writing. I was on the appropriate path.
I’m activity to abide abduction the essence, alpha to address bottomward accidental ideas, go aback and enunciate those concepts afterwards I put them in some affectionate of order, get it transcribed, address it, carbon it, and afresh get some feedback. That, my friends, is the way that you can calmly use a dream catcher to abduction abundant account and about-face them into chump focused content. I achievement this helps you bigger accept how to advance these accoutrement and some of the added accoutrement I mentioned like Evernote to abduction and acceleration up the action after accident sleep. So, g’night all.
I would adulation to apprehend your thoughts on this. Comment beneath and allotment your thoughts, account or questions about how you actualize chump focused content. Accept you had to affected any of the presented concepts? What formed and what did not alive up to your expectations? Do you accept any account or admonition you could share?
Brian Basilico is a nationally accustomed columnist and speaker. He’s the architect and admiral of B2b Interactive Business Inc., an accolade acceptable business consulting and assembly aggregation in Aurora Illinois. B2b helps companies and non-profits, bazaar their articles and casework through the able use of on-line accoutrement including; websites, blogs,… View full profile ›
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